In an interview broadcast on YouTube on September 17th, the boss of the Landa brand answered the question of the moment: "Will you be at the next Drupa??" While the cancellations at the largest graphic arts fair scheduled for April 20-28, 2021 are sadly following one another, Benny Landa humorously talked about amour?!
"I love Drupa. Drupa has become THE trade show for the industry. In fact, it's the only show that Landa Digital Printing has ever attended. We have not shown our products at any other trade show. Because with hundreds of thousands of visitors, it's the perfect place to communicate our messages, to share our vision of the industry, to inform the market about what's possible and how we see the future.
In fact, for the last 25 years of my career - my entire career in the printing industry, every time a customer signs a purchase order or I'm at an official signing, I always ask the customer, 'When did you make the mental decision to purchase our produit??
And invariably the customer replies, 'Well, I fell in love with the technology when I saw it at Drupa 2012. Or Drupa 2016.'
You voyez?? People fall in love at Drupa?! They fall in love with technology, they fall in love with people, they fall in love with the company, they fall in love with our design.
But I tell them: 'You fell in love with technology at Drupa 2012?? Why did it take you seven years to buy produit??' (...) And they say: 'You know, I was in love, but you weren't ready, I wasn't ready...'
It's a real romance?! And it takes temps?! And eventually that love leads to marriage. That's what happens at drupa.
So, yes, we are really looking forward to participating in the next Drupa."
Nevertheless, cautious, Benny Landa adds: "But I would say subject, of course, to the health situation. If we think it's safe for our employees and safe for our visitors, of course we'll be there."
