Fujifilm continues its conquest of the Italian market with Acuity Prime

Fujifilm has signed a strategic partnership with Impresa, a distributor of printing systems located in Padua, Italy, which will be responsible for the commercial distribution of Acuity Prime.

Since the launch during 2021 of its Acuity Prime large-format press, Fujifilm continues its quest for new partnerships to boost sales of its new printing table.

Acuity Prime is a 2.54 x 1.27 m press that accommodates flexible and rigid media up to 51 mm thick. This table has a configuration CMYK plus white, transparent ink and primary projection in addition. It is equipped with a system of drying led.

Acuity Prime
Acuity Prime

A growing Italian partnership

At the beginning of May 2022, appointed by Fujifilm, Colm Garvey became European market manager for large format products, with the mission to conquer new markets for the Acuity Prime.

"Fujifilm is a well-known and highly respected company for its expertise in inkjet technology, but with the Acuity Prime we are looking at a machine with sales potential that extends far beyond the markets we have traditionally focused on. To fully exploit this potential in terms of sales volume, we need to know the local markets, make new connections and expand our expertise." says Colm Garvey.

After signing partnerships in May 2022 with Logatek and then Blu Sign, print solutions distributors located in Rome and Milan respectively, Fujifilm is strengthening its presence in the Italian market by adding Impresa to its list of distributors for this country.

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